Dubai Watch Week returns in November 2025 as a milestone edition, marking ten years since its inception. With its expanded venue, record number of participating brands, and forward-looking programme, the event stands as the region’s beacon for watchmaking culture and innovation. From 19 to 23 November 2025, Dubai will once again cement its status as a global hub for horology, welcoming experts, collectors, artisans, and enthusiasts from around the world.
A Journey From Local Vision to International Stage
When Dubai Watch Week (DWW) was launched in 2015 by Ahmed Seddiqi & Sons, it rapidly became the industry-defining platform. The event’s origins were rooted in a passion for horology and a desire to foster cultural exchange. DWW has grown in influence and stature, championing independent creators and venerable maisons alike while nurturing a vibrant watch community across borders.
Now, celebrating its tenth anniversary, DWW is not only the region’s largest public watch event but also an ambassador for Dubai’s landscape of luxury, creativity, and technological advancement. “Our goal is to unite both heritage and innovation, creating a place where watchmaking can truly be felt,” says Hind Seddiqi, CEO of Dubai Watch Week.
Expanded Venue: The Heartbeat of Dubai
Dubai Watch Week 2025 will unfold at Dubai Mall and Burj Park, the site of the city’s most iconic landmarks, including Burj Khalifa and The Dubai Fountain. The new venue, a 200,000 sq ft expanse, offers more space for immersive exhibitions, networking, and public engagement.
Participating Brands: Tradition and Innovation
This edition features a roster of over 90 international brands, signifying a nearly 50% increase from previous years. Horological giants such as Rolex, Audemars Piguet, TAG Heuer, TUDOR, Van Cleef & Arpels, Chopard, Hublot, and Bulgari will present their latest collections and innovations. Independent and micro brands (MB&F, Kurono Tokyo, Atelier Wen, Studio Underd0g, MING, and Rexhep Rexhepi) will display creative approaches to watchmaking, engaging seasoned collectors and new enthusiasts.
Dubai Watch Week’s “open booth” concept allows visitors to explore brand spaces, interact with artisans, and experience legendary craftsmanship and the daring of next-generation watchmakers.
Programme Highlights: Learning, Launches, and Leadership
Over fifty curated sessions form the backbone of DWW’s educational and creative programming. The event’s keynote panels and fireside chats bring together industry leaders for open dialogue on the future of watchmaking. A special session will feature Rolex CEO Jean-Frédéric Dufour speaking with Abdul Hamied Seddiqi, while a CEO roundtable with figures from Breitling, Audemars Piguet, Chopard, Hublot, and Richemont promises to spotlight global trends and challenges.
The Horology Forum remains a signature of Dubai Watch Week, bringing together master craftsmen, visionary designers, and collectors. Subjects range from sustainability and innovation to the role of digital platforms, gender equity, and the cultural impact of mechanical timekeeping.
Brand launches and limited edition showcases add excitement, with many maisons debuting world premieres exclusive to DWW. Panel audiences will hear directly from creators and experts, furthering the event’s reputation for transparency and thought leadership.
Hands-On Workshops: The Craft Behind the Culture
Education and direct engagement are central to DWW’s ethos. Visitors can participate in workshops that demystify the artistry behind fine watchmaking. Sessions on dial-hammering, marquetry, lume painting, and more foster appreciation for artisanal skill and offer rare opportunities for public learning.
The “House of Horology” forum provides interactive talks and masterclasses led by renowned watchmakers and educators. For experienced collectors, specialist clinics offer one-on-one guidance and insights into vintage restoration, authentication, and investment trends.
Bonhams Auction House Partnership: A New Frontier
For the first time, Dubai Watch Week partners with the esteemed auction house Bonhams, enriching the event with curated auctions, talks, and collector seminars. Exclusive lots, including rare and collectable watches, will be presented alongside discourse on market trends and the intersection of watches and art. This collaboration strengthens DWW’s identity as a nexus of commerce and culture, connecting the public, seasoned collectors, and the world of fine arts.
Impact: Culture, Community, and Global Dialogue
By cultivating dialogue between makers, collectors, artisans, artists, and entrepreneurs, DWW has shaped industry trends, supported innovation, and bridged diverse communities. Its integration of art, design, and technology mirrors Dubai’s evolution as a global city.
Public access and hospitality remain guiding principles. One of DWW’s defining features is its relaxed atmosphere: visitors exchange stories, share discoveries, and foster long-term relationships. The anticipated attendance in 2025 is set to surpass previous records. In 2023, nearly 23,000 people attended, and momentum has only grown.
Organisers and Key Partners
DWW is produced by Ahmed Seddiqi & Sons in collaboration with the Dubai Department of Economy and Tourism, Dubai Culture, and Dubai Mall. Event leadership is committed to expanding DWW’s reach and nurturing the next generation of watchmakers and enthusiasts.
Looking Forward
Dubai Watch Week 2025 is more than a watch fair. It is a cultural phenomenon, an industry summit, and the stage for horological evolution. This year’s event is poised to shape the future of timekeeping and the cultural spirit of Dubai itself. Whether attending as a collector, professional, or curious visitor, Dubai Watch Week 2025 is the place to experience excellence, where heritage meets innovation, and every second truly counts.
For more information about Dubai Watch Week 2025, please go to the official website of the event.
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