Josh Rowell and Nasser Al Salem’s Breaking Boundaries at Firetti Contemporary
05.04.2022
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The “Breaking Boundaries” exhibition explores the concept of language through the works of two artists, Nasser Al Salem from Saudi Arabia and Josh Rowell from Britain. The artists use different methods to brings together antipodal linguistic and cultural aspects of communication through the works.

JOSH ROWELL
JOSH ROWELL. 2020. VIRTUALLY FRAGILE #14 (STUDY). Acrylic on Wood Panel. 40 x 60 cm

In “Breaking Boundaries”, Josh Rowell and Nasser Al Salem use language as the core of their artistic practice. Nevertheless, the artists explore and contrast communication concepts in different ways.

“My primary influence is the role technology plays in reshaping the world around us, and from that starting point I bring in other themes that incorporate language and media and so on”,- saya artist Josh Rowell

Josh Rowell’s works present us with a language that explores and reshapes information, and celebrates the hand-made in a time that is increasingly being dominated by the virtual. Nasser Al Salem pushes the boundaries of ancient Islamic art by re-inventing it in non-conventional mixed media forms and exploring its conceptual potential.

“Although you could say my work is very much inspired by my religion, I by no means have a specific audience, and hope that my messages have a spiritual or historical significance for everyone”, – says artist Nasser Al-Salem

Nasser Al Salem
Nasser Al Salem. 2018. Allah [ He is the First and the Last ] II , Inkjet Print on Paper, 32 cm x 180 cm
The exhibition unveils the first ever NFT by Al Salem Allah, and Josh Rowell’s first NFT of the series Virtually Fragile. Investigating the means of language and spreading ideas through an unfamiliar channel, both artists are closing the gap between the two worlds of the digital and physical. The presented NFT’s provide a unique and individual administration into crypto-communication. Thus, viewers and collectors are able to appreciate not only the digital possibilities of their work but also the tangible potential of both the physical and digital being showcased side by side.

JOSH ROWELL
JOSH ROWELL. 2019. VIRTUALLY FRAGILE #10. Acrylic on wooden panel. 122 cm x 224 cm

The exhibition is held at Firetti Contemporary at the arty district of Alserkal Avenue and is on view until the 13th of April. Firetti Contemporary is a gallery where art and creative concepts align from the region and beyond, encouraging global engagement through creating meaningful and sustainable collections.